Last week, my focus of attention turned to my own business as I headed to the AIB Bankcentre in Dublin to interview for the Network Ireland national award in the category of Emerging New Business.
As business owners, we are so busy looking after the day to day running of our business that when asked to talk about it, we so often find ourselves waffling on without a clear grasp of what we actually want to get across. Taking the time to prepare for an interview or networking day is an invaluable exercise, not just for the event itself, but for business owners to take stock of where the business is now and to ask ourselves if we are on the same vision path that we set out for at the beginning of our journeys.
Below are the steps that I undertook to prepare for my interview last week. These guidelines have also proven to be very helpful for me when it comes to attending networking events, business meetings and other occasions where I have the opportunity to talk about The Marketing Lounge. I hope they will help you too.
As I mentioned above, this is the perfect time to take stock of your own business and the vision that you set out for it. Are you still on that pathway, or have you taken a change of course? Whatever it is, it is a valuable exercise to evaluate your business vision no matter what the occasion, this will be a key question that will be asked of you as a business owner.
For me, my vision hasn’t changed. “The vision of The Marketing Lounge is simple! To create a marketing consultancy service that places the entrepreneur at the centre of its services helping to rejuvenate the passion with which they started their journey. We want to remove them from the hectic daily struggle in order to re-visit the original visions for their business and make them a reality.”
What achievements has your business accomplished in the short term, long term? Depending on your audience this could fall under any of the following categories:
Staff: You were able to hire additional staff in the past 12 months.
Financial: You made a profit in the past year.
Sales: You have surpassed your sales targets for the first quarter of the year.
Together with the vision of your company, your achievements will fill in parts of “Your Elevator Pitch”.
Your Elevator Pitch
I ask in the title of this blog “What is Your Elevator Pitch”? Whether you’re in an interview scenario, at a networking event or in a meeting with a potential new client, it is essential that you have your 30 second elevator pitch ready to go in your mind. What should your business Elevator pitch cover? I know, it’s hard. You only have 30 seconds. But remember, the elevator pitch should open you up to a conversation with the person who asked the question – “Tell Me About Your Business”.
Here are the four things that you should try to cover:
(1) What is your product or service?
(2) How does your product or service help the consumer or business you’re targeting?
(3) What makes your product or service unique?
(4) Why should someone choose your offering over someone else’s?
Lastly, it’s imperative that you know who you’re talking to. That is why you must conduct research on the organisation that you will be in the presence of. As well as having a clear understanding of the organisation, think about how their values align with those of your own business, as well as ways that this organisation has helped you.
I hope this blog has given you food for thought about your own elevator pitch and how you prepare for events of this kind.
P.S. Please be sure to drop me a message to firstname.lastname@example.org if you have any further questions on this topic, my own business, or just to say hello.