This week, I decided to take some time out to myself to reflect on my business four years on. I can’t quite believe that it was this time four years ago when I sprightly walked up to the CRO office to hand in my Company Registration form, the time has just flown by!
So much has happened since then and I definitely could never have predicted that I’d be tasked with navigating my business through a pandemic, but then, none of us could. Today, I wanted to share with you some of my key takeaways that I noted during my reflection this week, things I’ve learned along the way:
Stay True to Yourself
For those of you who know me, you’ll see that I wear my heart on my sleeve and I love meeting new people. It was one of my motivations behind setting up The Marketing Lounge in the first place. From day 1, I’ve been true to myself and my brand, and that is so important to me and to my network – be yourself, your authentic brand.
Build Your Network
I will be writing a separate blog soon around the power of networking, but I have to say, one of the best business decisions I made about two years ago was to get involved in networking. I’m now part of a couple of networks both locally and nationally, and they have given me so much from a personal and professional level, I’d genuinely be lost without them.
Step Away from the Business
As hard as it can be to do, it is essential as a business owner to take time away from the business to reflect on where you have been and what you need to do to reach the vision that you set out for the company in the first place.
If there is something that is a drain on your energy in the business, you need to isolate this problem and make a plan of action. Get rid of the anchors.
There’s Always More To Do
Having outstanding tasks at the end of the week used to stress me out, I’m a big fan of writing my list on paper and highlighting the tasks as I get them done. However, the reality is that we’re never going to be finished. There is no full stop at the end of the to-do list, nor should there be. So, rather than focussing on what you have not got accomplished in a week, focus on what you have achieved and rest easy knowing that you’ve done your best.
I think this applies to everyone. With so many online courses and other free resources available to us, we should reserve time to upskill in our respective fields. This will help us stay relevant and keep abreast of changes and innovations that could affect our business or clients. This pandemic is a living example of how businesses and individuals innovate very quickly in times of crisis.
Celebrate the Little Wins
This, to me, is the most important one. I always say to my clients that they need to give themselves a pat on the back more often for what they have created and achieved. We tend to get so caught up in what we have to do that we forget all the challenges that we have conquered along the way to turn our dreams into reality. No matter how small it is, pause and take a moment to celebrate it.
With that, I’m going to take a moment to raise a toast to TML. Thank you to all my clients, partners, family and friends who have and continue to support me in what I do. I can’t wait to see what the next 4 years bring.
Enjoy the Sun!