THE CHALLENGE

George came to The Marketing Lounge in 2016 with an idea. George, a very talented sculptor decided that he wanted to set up a business to sell his creations starting with the Irish River Gods Collection. Unsure of where to begin from a branding and promotion perspective, George turned to Christina in The Marketing Lounge to develop a marketing strategy on a low budget.

SOLUTION

Our first point of call was to develop a design brief for the brand Touchwork Ceramics taking input from George’s own ideas as well as advice from Christina and Lorna. From there, it was over to Absolute to develop a logo, website, business cards and gift boxes. Once that was in hand, it was back over to TML to provide George with the necessary training around using social media as well as providing research and guidance on traditional mediums of promotions that he should consider.

RESULTS

George now has a brand and the necessary collateral to go and promote his product. The worry of having no direction has dissipated as he is now equipped with the skillset and strategy to drive his marketing leaving him with more time to develop more sculptures. Visit the website here.

     

Christina and Lorna have been incredibly helpful. When I first came to The Marketing Lounge, I knew what I wanted to do but I had no idea where to start and was worried of what would be involved. Christina explained everything so clearly and put my mind at rest. I’m absolutely blown away by the branding that Absolute has created and with the training and strategy that has been provided by The Marketing Lounge, I know that it’s only onwards and upwards from here. Thanks for everything! – George Wheeler, Owner, Touchwork Ceramics

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