THE CHALLENGE

Clodagh picked up the phone to The Marketing Lounge back in January. She needed help with her company’s social media strategy and planning and she also felt that there was a need to review Placelift’s overall brand message.

SOLUTION

Before jumping into implementing a marketing strategy, The Marketing Lounge conducted a brand audit and worked closely with Clodagh to prepare a new clear and concise brand message. Once we were clear on the value proposition, and advised Clodagh on the necessary website updates that were required, we then got stuck into preparing a¬†content strategy for Placelift’s many social networks. Once Clodagh and her team were happy with the content presented, we then got to work on implementing this strategy with Clodagh’s input – her blogs are a must read!

RESULTS

Since completing the brand messaging exercise and implementing a social media strategy, we have seen an increase in brand awareness and engagement with the brand, and most importantly increase in sales enquiries. Clodagh and her team no longer have to worry about their social media as it is taken care of on a daily basis by The Marketing Lounge. We are currently enjoying planning our next phase of plans for the next quarter. You can visit Placelift’s website here.

Knowing the importance of having a strong social media presence in order to build brand awareness and grow, we found ourselves struggling to achieve this. Keeping on top of our various platforms was incredibly time consuming and our efforts lacked vital consistency and planning. Engaging with The Marketing Lounge was one of the best business decisions we have made this year. Following our initial meeting, we knew our social media would be in safe hands with Christina. Christina’s in-depth marketing knowledge, enthusiastic and organised approach made this transition simple. We have no doubt that as a direct result of working with The Marketing Lounge, we have greatly increased our social media profile, following and most importantly – our sales. Christina and Lorna are a joy to work with. They are reliable, creative, highly positive and seamlessly take great care of our social media. We are really excited with their ideas and plan for our next quarter! Clodagh Doyle, Owner

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