Elevease is a unique concept that was designed and developed here in Ireland. Upon its launch it received a fantastic response. However, the initial excitement soon dissipated and the management team discovered the challenges presented by a one product company with no existing brand awareness.
A marketing strategy was put in place focussing solely on generating brand awareness through the use of social media, Amazon and the website. New content is created regularly in the form of a weekly blog and targeted social media posts. The Marketing Lounge produces a weekly report on performance of the campaign. This informs a monthly marketing plan which includes a schedule of content ensuring that the agreed goals are achieved.
Elevease is now ranked as a 5-star product on Amazon with over 100 glowing reviews. It is sold in 24 countries and is particularly successful in the US. Sales are increasing steadily and the organic search ranking for the website has improved considerably reflecting the positive effect of good content. We are set for another exciting phase with Elevease as we explore new markets in the coming months. Visit the website here.
I’ve been working with Christina now for over six months, and since then our sales and marketing strategies have taken on a new lease of life. Her energy, enthusiasm, and talent have propelled our sales drive to new levels, and have set us up for major international growth! I would have no hesitation in recommending The Marketing Lounge to any company looking to expand its business.