Appleberry Press has built a very successful brand over the last number of years by employing a mixture of digital and traditional marketing activities. Despite having achieved so much, the girls were time poor and needed someone who could focus on the marketing efforts and create a structure that would deliver with maximum effect.
The Marketing Lounge was engaged in May. Since then, I have refined the budget to maximise ROI. I have co-ordinated all the relationships with magazine and website publishers, trade show organisers etc. and have developed a cohesive marketing plan to ensure the continuation of the successful branding strategy. I have also assisted with the creation of content for the blog, social media and other advertisements (print and online).
Since coming on board, the Appleberry Press brand continues to flourish and the number of enquiries and conversions is growing steadily. Social media activity has increased with resultant improvement in engagement across all platforms. In addition, organic search rankings have improved substantially due to the regular and relevant content creation. Most recently I helped to co-ordinate the company’s first ever promotional video which we look forward to launching very soon. Visit their website here.
It has been a fantastic move for Appleberry Press to partner with Christina from ‘The Marketing Lounge’ Christina has been invaluable in giving us great ideas and marketing advice for our business. She also manages our search engine marketing campaigns on platforms including Facebook, Google Adwords, Twitter and Instagram. She provides weekly marketing reports and schedules to keep us up to date on results and also keep staff on their toes. In addition to this Christina also contributes to Appleberry press’s own blog posts. Marketing is a constantly evolving market and I would have no hesitation in trusting and recommending ’The Marketing Lounge’ to bring your business to the next level. As a bonus Christina is an absolute pleasure to work with, her cheery and friendly demeanor make for a lovely a experience and you will always be greeted with a cup of tea or coffee!