THE CHALLENGE

Anne has built a very successful bridal studio over the last 20 years and has won many awards for her beautiful designs. However, like many Irish businesses today, Anne recognised that she needed to get her business online, but she wasn’t quite sure of the best approach to be taken from a marketing perspective which is why she contacted TML for some advice.

SOLUTION

Christina started by reviewing the website and reverting to Anne and her colleague Anita with a series of recommendations for improvement. From there, she developed a comprehensive three-month content calendar to support a social media campaign and created a series of ad campaigns for use on Google AdWords. Once these plans were drawn up, Christina held a one to one training session with Anne and Anita to show them how to use each of these tools effectively.

RESULTS

Today, Anne and Anita are both empowered to use these online marketing tools. What’s more; they are now successfully generating engagement and leads as a result of being relevant and consistent. You can learn more about Anne Gregory bridal here.

 

How many ways can we explain how delighted we are that we decided to use The Marketing Lounge? After the initial meeting with Christina, where we highlighted exactly what we would like to improve, she took everything we asked for, and made additional recommendations to help us with our new marketing strategy. Not only did she explain in detail, all the ways we can improve our online social media platforms, to make the sites more user friendly and interesting, but she worked with us closely to come up with an engaging and relevant content calendar. This made the previously daunting task of scheduled posts much easier for us. We no longer need to spend hours trawling for relevant content. 

We brainstormed together and came up with a fab new blog idea and a google AdWords campaign that will cover everything we offer.

Christina was so friendly, helpful and genuinely wanted to help us improve our following and gain more potential customers. We couldn’t be happier with the service we received from Christina and look forward to using The Marketing Lounge again in the very near future.

Anne Gregory, Owner, Anne Gregory Bridal

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