These are the wise words of Target McConnells Chairman, Gary Brown who gave a motivating presentation at this years An Post Grow My Business Conference. Gary’s presentation was entitled ‘Steal like an Artist’. He used Chinese Whispers to demonstrate the point that there is no new content, it’s all about copying and adapting what is already available to us.
As a new business owner myself, I was keen to hear some learnings from successful long standing business men and women, such as Gary, and to hear about the resources available to SMEs. Here are my key take aways:
(1) “Copying Always Means Changes and Alterations, Improvements”
Essentially we need to stop trying to reinvent the wheel and get on with doing. Do you agree?
Gary spoke about the importance of getting out of the office to think which is something that I’m a firm believer in. The Marketing Lounge was created to give business owners the space they need to think about their business and what they want to achieve. He puts great importance on making space in your head for ideas.
(2) “Eat the Frog”
In other words, get your worst job out of the way as soon as you arrive in the office then you can get on with the day. I think everyone reading this post has and probably is putting things on the long finger because we are a little afraid of the outcome. Just pick up the phone and get it out of the way.
(3) Turn Complaints into Opportunities for Improvement
Bernie Kinsella of Worldbox shared a horrendous story of a delivery that went very wrong in her business, but because of the way her staff handled the mishap she has a fantastic relationship with that customer.
(4) Top 3 things that companies are investing in right now are:
- Brand Development
(5) Deciding to do something and actually doing it are two different things
Alluding back to the original point that Gary made about getting up and doing rather than thinking about it, Ailson Cowzer urged us to not just leave the idea in the drawer but to get out and execute it. Alison also gifted attendees with a yummy pack of biscuits from her new company East Coast Bakehouse which were very enjoyable with a cup of tea to end the day.
The take away from this post is get out and start doing!