Can you help me todevelop Brand Loyalty?
Yes. The old 80/20 rule is something to keep in mind. 80% of your revenue comes from 20% of your current customers. It can cost more to acquire new customers than looking after the ones you have. For many companies it is important to have a steady flow of new customers but it is also vital to help current customers become or remain advocates of your company’s brand who are willing to recommend you elsewhere. The Marketing Lounge will help you to find the perfect balance between attracting new customers and retaining existing customers’ loyalty.