The Benefits of Omni-Channel Marketing

  Emarsys refer to Omni-Channel Marketing as a seamless point of sales approach for the customer. This means a consumer engages in the same experience with the business whether they are on a desktop, mobile or in the physical store. Our previous blog notes that we cannot determine a single point of sale with consumers,…

What is Your Elevator Pitch?

Last week, my focus of attention turned to my own business as I headed to the AIB Bankcentre in Dublin to interview for the Network Ireland national award in the category of Emerging New Business.  As business owners, we are so busy looking after the day to day running of our business that when asked…

Content Marketing and Its Benefits

Content Marketing & Its Benefits

  “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” – The Content Marketing Institute   Content marketing differs from other forms of marketing as it utilises not only what the…

Time Management

It’s Time to Work Smart!

  The summer months tend to offer a great opportunity for companies and individuals to reflect on their own practices and examine how they can improve operations for the second half of the year. Over the past couple of weeks, a topic that has come up again and again is TIME and how we can…

Is Customer Experience Your Priority?

Generating a positive customer experience should be at the core of every company’s strategy whether it’s big or small. In our last blog, Christina spoke about Customer Relationship Marketing and one of its key elements – Customer Experience (CX).  Before we jump into it, let me tell you a little story… I was in a restaurant…