Storytelling in Advertising

“Storytelling is a well-known and ancient art form” – Herskovitz & Crystal Storytelling in advertising has become increasingly prominent along with the rise in video as a means of communication. Daily, we are exposed to hundreds of adverts each competing for our attention. One that grabbed ours this week was Cadbury’s – Mums Birthday TV…

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Short Term Goals for Long Term Success

Hi Everyone, I hope you all have had a fantastic Christmas break spending quality time with family, switching off and eating all of your favourite things. For me, I love relaxing at Christmas time but it’s also a great opportunity to gather my thoughts on the year ahead. Winding the clock back to two years ago, it was…

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Seasons Greetings from The Marketing Lounge!

The Marketing Lounge will be closed from Friday December 22nd and will re-open on Tuesday January 2nd 2017. And so ends another fruitful year (that sure went fast)!  2017 was really exciting for TML with the expansion of our team, new projects and getting to meet some wonderful people along the way.  I am thankful for everyone…

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The Evolution of Gen Alpha

In marketing we speak about the importance of identifying and understanding an audience. Understanding the various generations is important when developing an advertising strategy. One of the first target generations was documented in 1883, followed by the G.I. Generation in 1901. Today we are going to talk about the various generations followed by some marketing ideas…

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Optimising Your Brand Presence on Social Media

  Brand Optimisation is “a narrowly focused, carefully positioned brand crafted to connect with specific audiences, when and where they’re looking for what you offer.” – Creative Company After recently attending the 3XE Digital Conference in Croke Park, it is evident that developing your brand presence on social media is an essential element of the marketing mix. Continuing with our…

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Social Networks in Numbers

Following on from our recent blog post on the ‘four ways businesses can benefit from social media today’, I wanted to take a look at the numbers behind the key social networks in the market today and explain briefly how they can be used effectively in a marketing strategy. You will probably have a fair idea…

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4 Ways Businesses Can Benefit from Social Media Today

Recently Hootsuite.com quoted 2 billion users actively using social media around the world. 2 billion users! With so many actively on social media on an hourly, daily basis, how can business utilise these platforms to their advantage. Social media is a global catalyst for businesses to interact with consumers. This medium of marketing communication is becoming…

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The Benefits of Wearable Technology

The era of wearable gadgets is upon us. With Google developing Smart glasses in 2011 and Apple introducing Apple Watch on April 24th 2015, there has been a surge of new products like Fitbit and Garmin Forerunner 235. Forbes.com, state that wearable technology is now a fashion trend which is increasingly apparent with the increased…

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6 Reasons to Start Using Video in Your Branding Strategy

At the beginning of this year, Guardian.com, 2017 suggested that 69% of consumers’ internet traffic would be taken up by video on demand with more companies opting to use this tool for advertising. Have you noticed this, have you watched these videos? The key question is why is video a popular medium for advertising and how can it…

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