What is Your Elevator Pitch?

Last week, my focus of attention turned to my own business as I headed to the AIB Bankcentre in Dublin to interview for the Network Ireland national award in the category of Emerging New Business.  As business owners, we are so busy looking after the day to day running of our business that when asked…

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Content Marketing & Its Benefits

  “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” – The Content Marketing Institute   Content marketing differs from other forms of marketing as it utilises not only what the…

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It’s Time to Work Smart!

  The summer months tend to offer a great opportunity for companies and individuals to reflect on their own practices and examine how they can improve operations for the second half of the year. Over the past couple of weeks, a topic that has come up again and again is TIME and how we can…

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Is Customer Experience Your Priority?

Generating a positive customer experience should be at the core of every company’s strategy whether it’s big or small. In our last blog, Christina spoke about Customer Relationship Marketing and one of its key elements – Customer Experience (CX).  Before we jump into it, let me tell you a little story… I was in a restaurant…

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TML’s How-To Guide to Customer Relationship Marketing

  Customer Relationship Marketing (CRM) focusses on developing long term customer engagement and loyalty for brands. It doesn’t happen overnight and takes effort and investment in your team. However, the benefits are too great to ignore; increased revenue, customer retention, low churn rate and the acquisition of new clients through WOM.  Remember the 80:20 rule…

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Storytelling in Advertising

“Storytelling is a well-known and ancient art form” – Herskovitz & Crystal Storytelling in advertising has become increasingly prominent along with the rise in video as a means of communication. Daily, we are exposed to hundreds of adverts each competing for our attention. One that grabbed ours this week was Cadbury’s – Mums Birthday TV…

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Short Term Goals for Long Term Success

Hi Everyone, I hope you all have had a fantastic Christmas break spending quality time with family, switching off and eating all of your favourite things. For me, I love relaxing at Christmas time but it’s also a great opportunity to gather my thoughts on the year ahead. Winding the clock back to two years ago, it was…

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