At the beginning of this year, Guardian.com, 2017 suggested that 69% of consumers’ internet traffic would be taken up by video on demand with more companies opting to use this tool for advertising. Have you noticed this, have you watched these videos? The key question is why is video a popular medium for advertising and how can it benefit your branding strategy?
Let’s break it down:
(1) Product Overview:
Videos have the ability to show the product, its functionality and the key advertising message in a clear, concise and engaging way. According to dreamgrow.com, 98% of online users search for a video explaining the product prior to purchase.
An important area of concern for marketers is developing a high SEO ranking. Search engines such as Google react very well to the use of video on the website and in turn rank the website higher.
(3) New Metrics:
Creating a simple video allows a company to gain an immense amount of knowledge surrounding their target audience through the metrics provided such as how many times the video was played, how long the video was played for, the number of people who subscribed to the channel as a result of watching the video and much more.
Posting a video online can attract engagement from viewers such as comments. You’ll often find through ‘Live Video’ in particular that companies or influencers will ask viewers to leave a comment below with any questions or feedback they have on the content displayed. This is a great way for the advertiser to get instant feedback on their product whilst establishing a relationship with their target audience.
(5) Building Trust:
Videos can build a level of trust between the brand and the consumer. Hubspot.com, states that 36% of consumers trust video advertisements online whilst moovly.com explains that video provides the ability to bring emotion and personality to the brand. Developing a level of trust can simultaneously allow for higher engagement between the brand and consumer.
Video leads to higher conversions! Hubspot.com, provided some very interesting statistics in this area:
- Conversions rise by 80% with the presence of video
- 90% of users find product videos useful during the decision-making process.
- 80% of users remember a video advertisement viewed within a 30 day period.
Leave a comment if you’re feeling inspired to create a video for your brand. Why not tell us your idea and see if we can help you develop this concept even more?
We look forward to hearing from you,