The Evolution of Gen Alpha

In marketing we speak about the importance of identifying and understanding an audience. Understanding the various generations is important when developing an advertising strategy. One of the first target generations was documented in 1883, followed by the G.I. Generation in 1901. Today we are going to talk about the various generations followed by some marketing ideas…

Optimising Your Brand Presence on Social Media

  Brand Optimisation is “a narrowly focused, carefully positioned brand crafted to connect with specific audiences, when and where they’re looking for what you offer.” – Creative Company After recently attending the 3XE Digital Conference in Croke Park, it is evident that developing your brand presence on social media is an essential element of the marketing mix. Continuing with our…