4 Ways Businesses Can Benefit from Social Media Today

Recently Hootsuite.com quoted 2 billion users actively using social media around the world. 2 billion users! With so many actively on social media on an hourly, daily basis, how can business utilise these platforms to their advantage. Social media is a global catalyst for businesses¬†to interact with consumers. This medium of marketing communication is becoming…

The Benefits of Wearable Technology

The era of wearable gadgets is upon us. With Google developing Smart glasses in 2011 and Apple introducing Apple Watch on April 24th 2015, there has been a surge of new products like Fitbit and Garmin Forerunner 235. Forbes.com, state that wearable technology is now a fashion trend which is increasingly apparent with the increased…