Can you believe it’s nearly December already? That has been one very fast but exciting year.
Recently I attended my final conference of the year – The BloggerConf. It was my first time to attend along with 250 bright eyed and bushy tailed bloggers. Upon arrival we were gifted with fabulous goodie bags. Honestly, I was completely blown away by the generosity of the sponsors, it was like Christmas had come early. However, that’s not why I was there, my primary purpose was to listen to stories from other bloggers, business owners etc. and gain valuable knowledge from them that I could take for myself and also pass onto you.
Rather than bore you with the reams of notes I took during the day, let me share with you the key highlights – there were a lot!
(1) It’s a Two Way Relationship
Bloggers working with company’s need to remember that it is all about developing a two-way relationship and trust among both parties.
(2) Instagram is About Aesthetics
According to top blogger Anouska, you should put some time into the layout of your professional Instagram account before you post anything. Create a theme. Think about the colours, the shapes and how they will go together. At the end of the day you must keep in mind that you are presenting your brand. UN is an App that Anouska recommends for testing out your themes. It allows you to lay out all of your images and make changes before you pop them up on your Instagram account.
(3) Know Your Audience
Before you write anything, think about who your audience is, who do you want to reach out to? What are your interests? More than likely these interests are what your audience wants to hear too so stay true to yourself and don’t be afraid to reach out to other bloggers in the same sphere.
(4) Be the Pink Duck
Oonagh O’Hagan of Meaghers pharmacy shared her incredible business story with us and reminded us to be brave and make that move to stand out from the crowd with your blog or business. Be Different – Be the Pink Duck.
(5) 2016 is the Year of the Influencer
According to Kirstie McDermott, Editor of Steller Magazine, only 1% of millennials trust advertising. 33% of millennials will rely on blogs to get information and 40% of them will rank authenticity over advertising.
(6) Average Content = Average Results. Great Content Will Provide New Opportunities
In another blog I wrote recently, I spoke about how it is not about writing 3 blogs a week, it’s about putting out content that is relevant to your audience and of a good standard.
(7) Twitter is Changing
Did you know? 140-character limit will be extended but remember short and snappy posts are key.
(8) Video, Video, Video
I’ve said it before and I’ll say it again, video is key! 82% of internet traffic will be video by 2019. So get out your phones and start practicing your filming skills.
(9) The Blogging Community
Bloggers need to be aware that there is a community of fellow bloggers out there to offer support. Don’t be afraid to reach out for advice or to ask for some support in getting started. After all, we’re all part of a larger community! This was a huge topic of discussion at the Blogger Conf and it was lovely to witness the amount of love and support that this blogging family has to share.
(10) Four Ways to Make Your Blog More User Friendly
There are four key things you must have to make your blog more user friendly according to Katia Valadeau:
- Clear Structure
- About Section
- Search Function
- Preview Pictures
(11) Don’t Forget Your Call to Action
Headlines, hooks and calls to action are 3 components that are essential to creating good content.
So – that concludes my blog for today; I hope you enjoyed reading it and find the content to be of use to you. Be sure to follow @BloggerConf on Twitter for all the latest updates.