Can you help me todevelop Brand Loyalty?

Yes. The old 80/20 rule is something to keep in mind. 80% of your revenue comes from 20% of your current customers. It can cost more to acquire new customers than looking after the ones you have. For many companies it is important to have a steady flow of new customers but it is also vital to help current customers become or remain advocates of your company’s brand who are willing to recommend you elsewhere. The Marketing Lounge will help you to find the perfect balance between attracting new customers and retaining existing customers’ loyalty.

Social Media Marketing (SMM)

It is almost impossible to get away from social media these days, so why not use it to your advantage and interact with customers through these networks.

Pay Per Click (PPC)

The beauty of Pay Per Click advertising is that you only have to pay when someone clicks on your advertisement. It’s a great way to get your brand noticed on search engines quickly and you set the price.

Email Marketing

Email marketing is still something that is very much alive and in fact a study by Wolfgang Digital shows that “Email ranks 3^rd behind search and direct traffic for revenue generation”. With a carefully targeted database and a clear consistent message, email marketing could be your gateway to new clients.

Digital Display Advertising (DDA)

Display Advertising is similar to an online billboard. If a product is visually appealing, the use of DDA to display ads on relevant web pages of specific audiences based on their profiles can be very effective.

Search Engine Optimisation (SEO)

Search Engine Optimisation takes time but it’s so worth doing. It involves employing a series of on and off page practices to improve a company’s website’s ranking on search engines such as Google so that the right people find you.

Analytics

Without analytics what use would these campaigns be? Part of marketing is collecting statistics and analysing the behaviours of our target audience in order to enhance our campaigns and achieve goals.

Traditional Marketing

Despite the boom in digital marketing over recent years, established traditional means of promotion are still very much relevant and something that TML can manage through our partners in Absolute. Whatever the design, print or web requirements are, TML has the marketing knowhow and the technical competence to make your brand look the part.

Events

Events are a great way to get face to face with a large number of current and potential clients – at the same time. If you’re considering hosting an event but don’t know where to start, contact me now and I’ll get these ideas into motion.