Social Networks in Numbers
Recently Hootsuite.com quoted 2 billion users actively using social media around the world. 2 billion users! With so many actively on social media on an hourly, daily basis, how can business utilise these platforms to their advantage. Social media is a global catalyst for businesses to interact with consumers. This medium of marketing communication is becoming ever more widespread and critical in the world of marketing but yet so many businesses are still not taking advantage of the tools available to them.
In the first of many blogs around this area, we explore four of the key benefits associated with using social media marketing for business.
(1) Brand Recognition
The first step to marketing any company is to create brand awareness to a point where consumers start to recognise the brand and are intrigued to find out more. Social media companies have worked hard to develop platforms that allow businesses to do just this in a simple and quick way. Boosted posts, display advertisements, live video, are just some of the tools that are becoming the daily norm in the world of the digital marketer thanks to their ease of use. The key thing that the marketing department needs to focus on is the consumer and ensuring that they are delivering the right message. Again social media can help here with insights…
(2) Valuable Insights
All marketers thrive on insights! They help to identify new niches in the market, evaluate what pieces of marketing content work best and highlight the areas that need to be re-evaluated. The basic element of marketing is identifying the needs and wants of the consumer and ensuring that the offering meets or exceeds these expectations! Most social media sites are now providing analytics that help us to learn more about the customer and refine that message.
(3) Brand Relationships
We are all aware that generating a relationship with consumers is the golden ticket to brand loyalty. Thankfully, social media provides a space where companies can engage with customers directly through messaging, commenting, liking, even live chats in an effort to forge a strong relationship. Something that wasn’t possible in the pre digital era without meeting the customer face to face.
(4) Faster Connection
Social media enables businesses to identify the relevant decision makers and lays down a platform whereby they can contact their potential clients in real time and unobtrusively. Today, people are time poor and impatient. They want the message there and then and so businesses are under pressure to come up with clever messaging to grab attention from their target audience. Utilising these platforms can provide instant gratification and potential for conversions.
The opportunity is there, it is up to the business to utilise these tools. Why not get in touch with us here at TML to help you get started!
Lorna
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